江河设计JHD | 虚拟纵横，穿越次元的设计奇遇

日期：2023-06-20 作者：

探索虚拟世界"矩阵"与现实世界之间的对立与交融，以及个体自由与控制的冲突。

 —《黑客帝国》

电竞不只停留在单一载体中，而是要打破虚拟与现实的边界，提供包裹式、高沉浸感验，享受重塑电竞边界、幻想，照入现实新鲜感与冲击感。

设计终局形态是作为一个完整的虚拟世界替代现实，也就是去现实化 
“外师造化，中得心源”成为虚拟与现实空间设计源泉。

Explore the opposition and integration between virtual world “matrix” and the real world as well as the conflict between individual freedom and control.

— The Matrix

Electronic sports do not remain simply in a single carrier, but should break the boundary between virtuality and reality, providing fully covered and highly immersive experience. Enjoy the experience of electronic sports’ charm in reshaping the boundaries of e-sports, fantasy, and the freshness and impact of reality.

The final form of design is to replace reality as a complete virtual world, which also means de-realization，
Design of virtuality and reality is inspired by the saying “Aspiration comes from nature but creation comes from ourselves”.


电竞酒店是基于环境和人相互作用的情境融合，功能复合性存在，电竞与生活、虚拟、现实等多重不同性质、不同次元的各类情境同时存在。

以用户的使用情境来挖掘用户的深度需求，借由情境设计、情境构建等方法来满足用户需求、创造用户体验。

E-sport hotel has integrated the interaction between environment and humans. With complex functions, it has different natures of electronic sports, life, virtuality and reality and brings circumstances of different elements at the same time.

Explore user’s in-depth demands by virtue of their use scenarios, and satisfy their demands and create user experience via such methods as scenario design and building.



 

引入独特的设计手法，融合时尚与虚拟世界的理念，为电子竞技爱好者们创造一个超越现实的空间。在这里，年轻人们可以追逐梦想、迎接挑战，并与志同道合的人分享他们的热情和爱好。电竞酒店不仅仅是一个酒店，更是一种全新的生活方式，为Ｚ世代用户打开通往虚拟世界的大门。

Designed with unique method and following the idea of fashion and virtual world, the project brings a surreal space for e-sports fans, who could chase their dreams, meet challenges and share their passions and interests with other like-minded people here. E-sport hotel not only serves as a hotel but also embodies a brand new lifestyle, guiding the youths to explore the virtual world.

FUTURISTIC
你以为是未来 其实是现在
THE FUTURE YOU IMAGINE IS INDEED PRESENT


 

设计师描绘一个高度虚拟化的未来世界，在虚拟现实游戏中寻找真实的故事，探讨了虚拟与现实之间的力量对比。在空间的设计中体现了混乱和崩溃边缘的现实世界，形成与救赎希望虚拟世界的反差。

在设计世界⾥，未来、科技和审美不再各⾃独⽴，⽽是真正彼此融合，实现共⽣。

Designers describe a highly virtual future world to seek for real stories in virtual reality games, and discuss and compare the strength between virtuality and reality. The space design embodies the comparison of a real world at the edge of chaos and breakdown, and virtual world for redeeming hopes.

In the world of design, future, science and technology, and aesthetics integrate with each other in real sense and co-exist harmoniously instead of separating from each other.


ATMOSPHERE
平行于现实世界 始终在线的虚拟世界
A VIRTUAL WORLD IN PARALLEL WITH REALITY AND ALWAYS READY



冷峻凌厉的设计风格，构建出一个异度场域的氛围。空间中充斥着抽象的真实和真切的虚幻，光影被碾碎并散入空间，营造出扭曲的能量流动的效果。这种设计手法使空间充满独特的张力和动感，为电竞酒店带来一种前所未有“间性”张力的体验。
Designed with a cool, swift and fierce style, the space seems like a special field, which is full of abstract realities and true unreality. Lights and shadows are grinded and scatter in the whole space, fostering the distorted effect with flowing energy. Such kind of design technique makes the space both flexible and dynamic, bringing a kind of unprecedented experience for e-sport hotel.  



抽离空间温度，以黑夜为主宰，创造出深邃、沉寂和冷峻凌厉的氛围。独特不同设计手法，为电竞爱好者们打造一个独特而真实的虚幻空间。

The hotel with special space temperature is mainly designed with a black color, to create deep, cool, swift and fierce atmosphere. The unique design technique brings e-sports fans a special and true illusory space.



HIGH-TECH
AR/VR+电竞 人类创造的魔法世界 
AR/VR+ ELECTRONIC SPORTS, A MAGIC WORLD CREATED BY HUMANS



一个虚拟游戏宇宙，戴上VR设备，即能进入与现实形成强烈反差的虚拟世界。只需要现实世界中几平方米的空间就可在虚拟世界里进行几乎所有的活动。
在这个世界中，就算你在现实中是一个挣扎在社会边缘的失败者，也可以成为超级英雄。

In a virtual game world in sharp contrast with the reality, people could start to make exploration by simply wearing VR devices. A space of several square meters in the real world could allow your engagement in almost all activities in the virtual world.
In this special world, you’re a super hero, even if you are not outstanding in the real world.



当玩家摘下VR设备时，他们再也分不清虚拟世界和现实世界。无论现实中的身份如何，都可以在虚拟世界中成为超级英雄。虚拟世界与现实世界的界限模糊，为玩家带来全新的体验。

Upon taking off VR devices, players may have no idea about the virtual and real worlds. Players are all super heroes in the virtual world whatever their identities in the real world. The blurry boundary between virtual and real worlds brings something new for players. 



虚拟现实技术、人工智能、虚拟游戏、增强现实等科技在设计中运用和发展，探索人类在虚拟世界中的行为、思维和情感体验，并与现实世界进行对比和反思。

“什么是真实？你如何定义真实？如果你说的是你可以感受到的、闻到的、品尝到的和看到的，那么真实只是你的大脑解读的电信号。”
—《黑客帝国》

Design and describe the application and development of technologies such as VR, AI, virtual game and augmented reality (AR) in future society, explore humans’ behaviors, thinking and emotional experience in the virtual world, and make comparison with the real world and reflecting.

“What’s reality and how do you define it? If you say you can feel, smell, taste or see it, then reality is the electronic signal interpreted by your brain” - The Matrix


DYNAMIC
动感的艺术迷宫
DYNAMIC ARTISTIC MAZE



空间中明与暗，线与面，光与影，延伸与抵抗，均以对立的方式呈现，让身体里的每一个细胞在其中激荡，渲染动感和活力的氛围。

Space brightness, line and surface, light and shadow and extension and resistance in the space are reflected in the form of opposition so that every cell could be fully immersed in it and create dynamic and vigorous atmosphere.



运用流线型的空间布局和曲线设计，营造出流动感和动态感。活泼的色彩和灯光效果，打造出充满活力和激情的氛围。着眼于不同的艺术展现样式，呈现出新的感官体验，彩色光线的视觉美。

 The streamlined spatial layout and curve design foster flowing and dynamic feelings. Atmosphere full of vigor and passion is created by taking advantage of bright colors and lights. The final design effect is different from routine art representation form and brings new sense judgment and special visual experience of colorful rays of light.



通过镜面的应用和光反射与延伸，加之环形过道的布局，创造了一个巨大的、闭合的时光隧道。这种设计手法使人们在穿行过道的过程中，仿佛置身于虚拟世界中，感受到电竞的奇妙之处。

The application of mirror, light reflection and extension effect and a ring aisle finally create a large and closed time tunnel. Such a special design way enables people traveling through there to experience a virtual world and the special charm of electronic sports.

MINIMALIST
设计不仅仅关乎外观和感觉，设计师它的运作方式。

-史蒂夫·乔布斯

DESIGN IS NOT ONLY ABOUT APPEARANCE  AND FEEL BUT ALSO HOW IT WORKS.

                                                                                                                                          -STEVE JOBS


 

在未来，现实将成为一种模拟思维的构造，打破传统设计手法，还原电竞的核心魅力。电竞作为一项追求单纯、直接和高技能的竞技运动，在空间的设计手法中去掉了繁琐的装饰，回归电子竞技对单纯、直接、高技的执着。

In the future, reality will become a kind of simulated and thinking structure. According to the design idea, special attention is paid to pursuing simple and direct competitive sports requiring high skills by eliminating the routine design method and restoring the unique charm of electronic sports. All fussy decorations are eliminated in space design to best represent the simplicity, directness and high skills of electronic sports.



平铺直叙的空间布局，抛弃多余的元素，凸显建筑表面质感，打造出一个冷静而张弛有度的空间，以抵消电竞场景中可能存在的躁动感。极简主义的空灵、意境和神韵在设计中得以还原，让身体与精神沉浸在充满能量的空间中。

The simple and straightforward spatial layout avoids any unnecessary element and creates a calm and fierce atmosphere for electronic sport by surface texture design in order to offset the blundering feelings in e-sport scenarios. Such a special method also restores the void state, artistic conception and charm of minimalism and embodies the pursuit of simplicity, directness and high skills in electronic sports.



江河设计（简称JHD）创始于1995年,是大型、专业、知名设计机构。梁志天设计集团成员之一。以引领、卓越为设计信仰，在公建、酒店、办公、商业、医养、地产六大领域接轨国际视野，刷新行业新高度。以强化内控，坚守品质，大师赋能的设计管理方式和以客户为中心的服务理念，不断推动设计创新，设计赋能，持续为客户创造更多价值。江河设计已完成逾 1000个大型室内装饰设计项目，包括多个国家级标志性项目。荣获逾200 个国际、国内知名设计奖项，包括「亚太优秀设计企业」、「中国建筑装饰设计机构五十强企业」、「中国建筑装饰最具影响力设计机构」、「金创意2022年度Top10最具品牌价值设计机构」、「包豪斯设计金奖」等荣誉。